Tuesday, May 14, 2013

Hot Ham Water! Just A Smack of Ham


Does Motherboy XXX, Afternoon Delight or The Queen Mary mean anything to you?

Who do you first think about when you heard the names George, Lindsay or Buster?


If you think Arrested Development, you're in good company and we should be friends.  If it wasn't, please go to Netflix, Hulu, Best Buy or your local library and buy/rent/stream/borrow one of the best television shows in recent memory.

Netflix is about to premiere their latest Netflix-only show, a final season of Arrested Development. Fans of the show have been waiting for this season for many years, hoping that someone, anyone would pick-up the show and create new episodes. In one of the last episodes aired on Fox, the writers actually wrote into the script the characters pleading to HBO, The Home Builders Organization to save the family business.

Netflix's goal is to now spread awareness and attract non-subscribing fans of Arrested Development to their service. One really inventive way they've used digital marketing is through their partnership with Seamless web.

Netflix has partnered with seamless by inserting Bluth's Original Frozen Banana stand as a restaurant you may order delivery from. This is incredibly clever and innovative. The promotion gets even more fandom-worthy when you view the menu.

Marketers would do well to take note of this example. It's a great way to connect with customers and stir up even more fervor for an upcoming premiere.

Also, as a note... Never give up animation rights.

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